Privacy Policy

At 76 Harley Street, we are committed to protecting and respecting your privacy.

This policy (together with our terms of business) explains when and why we obtain personal information, either from our website, over telephone or in practice. It details how we use it, the conditions under which we may disclose it to others and how we keep it secure.

If you have any questions regarding this policy please contact the appointed Data Protection Officer, Emma Russell by email at or by writing to 76 Harley Street, London, W1G 7HH. Alternatively, you can contact us by telephone on 020 7631 3276. 

What information do we collect

You will be asked to provide personal information when joining the practice. The purpose of us processing this data is to provide optimum health care to you. By providing us with this information, you understand and provide consent to our use of your personal data in accordance with this privacy policy.

We may collect the following kinds of information from you:

  • Personal details such as your name, date of birth, gender, address, telephone number, email address, occupation
  • Information about your dental and general health, including clinical records made by dentists and other dental professionals involved with your care and treatment
  • Radiographs and clinical photographs of your mouth and teeth
  • Medical and dental histories
  • Treatment plans and consent
  • Notes of conversations with you about your care
  • Correspondence from other health professionals or third parties involved in your care
  • Details of the fees we have charged and the amounts you have paid
  • Feedback and complaints
  • Our website, including for example Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and Statistical data about your browsing actions and patterns – including the full URL clickstream to, through and from our site (including date and time); services you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse- overs), and methods used to browse away from the page

How we obtain information 

You may give us information about you through the following channels: 

  • Filling in forms at our practice or online via our website
  • Corresponding with us by phone, e-mail or SMS

How we obtain consent to using your personal data 

Patients are asked upon their visit to the practice to complete a ‘consent to use of personal data’ form, which allows the patient to sign and authorise/decline the practice using their information for correspondence purposes. 

Patients are also able to determine how they would like their data used. 

How we use your personal data 

  • Personal data for the purposes of direct mail/email/text/other marketing e.g. patient treatment reminders, service improvements and account management
  • Correspondence with other medical professionals for the delivery of the patients care 
  • Special category data including health records for the purposes of the delivery of health care
  • Special category data including health records and details of criminal record checks for managing employees and contracted team members
  • We may use your contact details to inform you of products and services available at our practices

Who is your information shared to?

Your information is only used by those working at the practice but there may be instances where we need to share it to third party service providers working on our behalf and associated organisations for the purposes of completing tasks.

For example:

  • Dental laboratories
  • Dental practices (if you have been referred by the practice originally)
  • Other medical professionals (related to the patient’s care)
  • Debt collection companies

How we keep your information safe

At 76 Harley Street, protection and security of your data is paramount. We employ administrative, electronic and physical security measures to ensure that the information that we collect about you is protected from access by unauthorised persons and protected against unlawful processing, accidental loss, destruction and damage

This includes:

  • Password protection
  • Locked cabinets/rooms
  • Practice security systems
  • Virus protection
  • Secure servers
  • Back-up facilities
  • Secure cloud-based storage

How long will we keep your information?

We keep your dental records for 10 years after the date of your last visit. Retention periods may be changed from time to time based on business or legal and regulatory requirements.

You have the following personal data rights 

  • The right to be informed – Keeping you connected with appointment and treatment reminders, and any new changes to the practice that could effect you
  • The right of access – You have a right to access the information that we hold about you and to receive a copy. You can make a request by contacting the practice or by email at
  • The right to rectification – You have a right to correct any information that you believe is inaccurate or incomplete. Please contact the practice to request a change in information.
  • The right to erasure – You have a right to request that we delete your personal information, although you should be aware that, for legal reasons, we may be unable to erase certain information (for example, information about your dental treatment). Please contact the practice to make this request.
  • The right to restrict processing – You have the right to request us to restrict the processing of your personal information for example, sending you reminders for appointments or information about our service. Please contact the practice to make this request.
  • The right to data portability – You have a right to data portability, this could include supplying your information to another dentist. Please contact the practice to make this request.

Comments, suggestions & concerns

If you have any concerns or reservations about how 76 Harley Street uses and processes your information and you do not feel able to discuss it with your dentist or anyone at the practice, you can contact our Data Protection Officer via email at We always welcome your comments and suggestions towards our data processing.

If you are unhappy with our response or if you need any advice you should contact the Information Commissioner’s Office (ICO). Their telephone number is 0303 123 1113.

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